second-to-last mistake (5 of 6)…

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Big Mistake #5: “Falling Back” on a National Brand Name, Just Because That’s The Only Option You’ve Heard Of!
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I’m not going to name names here. But, just about everyone has heard of these brand name tax firms right down the block in most cities and small towns. They spend millions of dollars every tax season on “getting their name out” ad campaigns just so you will think of them when it comes time to file your taxes.

The problem is, a “brand name” never prepared anyone’s taxes – people do! So you can have all the famous names, fancy Super Bowl ads and catchy slogans, but when push comes to shove, it is a real person helping you. And too many times, that “real person” is a low-paid, stressed-out, poorly-trained employee.

Outstanding personal service just because some smiling face says it on the TV… not a chance! Better listen to what OTHER taxpayers like you are saying. Have they already experienced that particular tax firm’s services in the past and can testify to this effect? If so, that has more credibility than some high paid ad agency putting together some commercial on Madison Avenue.

(Hearing it from the “horse’s mouth” so-to-speak is even better. If you can listen to what other real people are saying about their tax filing experiences, and you like what they are saying — then by all means, go to that particular tax business and give’em a shot at filing your taxes this year.)

So for the record, don’t be “blind” to the fact that fancy ad jingles translate into the high quality tax services. They don’t.

And here’s the bigger news: these national “brand name” firms are falling into desperate times! You might already be hearing about changes to Refund Anticipation Loan products (which may or may not apply to you) and to all of the competition from us “independents” crowding out their fat profits!

It’s true…all kinds of changes are happening! And which would YOU rather work with: some big company that treats you like a number to save their bottom line…or a Personal, Professional, Highly-Trained independent tax firm that will be responsive to YOUR needs (so you won’t be client #587,231 out of 1,837,678!). You decide!

Last big mistake, coming to you tomorrow!

Ralf Heyer
Heyer & Associates EA, PA

PHONE: (786) 693-9358