In their financial accounting, there are a series of principles that businesses are required to follow, and in the U.S. most publicly traded companies follow the ‘generally accepted accounting principles’, or GAAP. This set of standards and best practices are used by accountants when totting up the figures and completing financial statements.

Businesses can make important financial decisions based upon the following accounting data:

Making investment decisions using financial accounting:

The accounting data recorded on the financial statements of an organization, such as the balance sheet, income statement and cashflow statement, can be immensely helpful in carrying out crucial analysis, and both investors and analysts use it to determine a company’s value and credibility. This enables them to set price targets and better understand whether the price of a stock is of a fair value.

Without financial accounting and the information it provides, business investors would be left in the dark when it comes to the overall financial health of stock and bond issuers, and would be making their investment decisions, blind.

Making lending decisions using financial accounting:

A vital tool for creditors, such as banks and bondholders, financial accounting outlines the companies’ assets along with short and long-term debt, and gives lenders a much clearer picture of how creditworthy they are. Derived in their entirety from the financial statements of a business, are some common accounting ratios used by creditors, such as the debt-to-equity D/E ratio and times interest earned ratio. In general, even for privately-owned businesses, no legitimate lending institution will consider a large business loan without first seeing the information provided by financial accounting techniques.

Meeting corporate obligations with financial accounting:

Businesses themselves can also make great use of financial accounting, to help them comply with all legal and regulatory obligations that have been outlined for public organizations. All date reported must be clear, accurate and regularly updated, and financial accounting practices help ensure this is always adhered to.

Companies can also make the most of their day-to-day operations and identify projects that might have opportunities for growth in the future. Helping mangers to create budgets, track efficiency, analyze the performance of products and services and develop both long and short-term strategies, financial accounting is essential to the overall health of any business.

As such a vital aspect of any business – providing an at-a-glance overview of its financial health through balance sheets and income statements among others – businesses should never neglect their financial accounting, and if you’re struggling to meet your financial accounting requirements, it might be time to seek help from a third party before your business begins to suffer.