September 30, 2017
If you own a small business, then you’ll understand the importance of establishing goals to help your company grow and achieve its objectives. A good set of clear and defined goals can help your business set about achieving what it wants to accomplish, and can even help to forge a better team who understand what they are all working towards.
Setting goals is important for your business, so it stands to reason that if you’re going to have an effective relationship with the tax professionals that you have employed, they must be equally as clear on your company’s goals and objectives. Without a clear picture of where you expect your business to be 1, 2 or even 6 months down the line, no tax professional can accurately represent you and offer appropriate advice and guidance.
What are business goals?
Business goals help to describe what a company wants, or expects, to achieve over a set time frame. These are usually defined in a business plan, where goals and objectives are outlined. These goals may be in relation to the entire company, certain departments, staff, clients and/or any other areas of the business.
How important are business goals?
Setting goals for your business can be vital in helping to give it direction and to help you measure results. Here are a few reasons why business goals are so important:
As the owner of a business, you should always be striving to grow your company and become more efficient. Setting clear and realistic business goals is one of the best ways of being able to measure its success.
If your entire organization are clear on how you want your business to move forward and in what direction, then you’ll be able to work together far more coherently. Everything from hiring and firing, to acquisitions and incentives, is made easier with a clear set of business goals.
Sensible and informed decisions can only ever be made by your employees, if they are in full knowledge of the business goals as you have set them out.
Goals are a great way of telling you whether your business is moving in the right direction, and achieving what you had set it out to achieve. Setting goals makes it easier for you to tell if your business is performing to plan, and if it isn’t, then you can quickly reassess and re-evaluate your goals.
The importance of good business goals:
If not done correctly, business goals can go very wrong. Beware of setting goals that are too unrealistic for your company to achieve, as you’ll simply be setting yourself up for a failure, and a potentially costly one at that. A goal that is not achievable, is one that no employee will strive to meet, and team morale will also be affected. Just as dangerous as setting goals that cannot be achieved, is setting ones that are not well defined and are ambiguous. If the whole team aren’t clear on the company’s goals; then how can you ever expect them to be achieved?
Sitting down with your tax professional at the beginning of your relationship, will help to ensure that they understand exactly what direction you want your business to go in. If, however, you are struggling with setting goals for your company, then they will also be able to help you with this.
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