One of the best things about this summer has been watching the Paris Olympics. When an American athlete pulls out a win, it feels like a win for all of us. Case in point: Noah Lyles taking the gold in the men’s 100m dash. That’s an event where Americans haven’t seen a gold medal in over 20 years.
But, also, seeing St. Lucia and Dominica win their first ever medals elicits all the feels too. You can’t help but cheer for that kind of accomplishment.
There’s a high involved in watching the best of the best compete. It’s one of those things you don’t want to end.
And even though it’s August, and summer is winding down, the upbeat vibe of these warmer months means your Southeastern FL customers are still in a good mood and ready to buy. So let’s talk about sales strategies to capitalize on that mood for your business.
Effective follow-up strategies and communication can separate you from your competition in today’s market so let’s talk specifics on how to do that well.
Better Sales Strategies to Reach Your Southeastern FL Customers
“The most important thing is to listen to the customer. If you listen carefully, the customer will tell you exactly what they want.” – Zig Ziglar
Sales strategies (that work) start with a good offer. And your offering is only as good as the ease in which you can describe it. Easier said than done, my friend.
This note will help you fix yours.
So check your current offer and see how it measures up against these five elements that will make your offer more compelling and your sales strategies more effective.
1) Clear pricing (that reflects your worth)
When meeting with prospective clients, address pricing in a straightforward way. By being transparent with your pricing, you’re providing clear expectations AND building trust. Clients appreciate consistency, and dodging the topic can seem, well, dodgy.
As for your rates – these should be based on the real value of your services. Then stick to them confidently, which actually provides credibility.
2) Multiple payment options
Consider the cost of smartphones. Despite their sky-high prices, mobile companies offer varied payment plans that make these gadgets more accessible.
Think in that vein as you elevate the value of your services with flexible payment options. You’re broadening your appeal and meeting expectations of the modern buyer.
Practically, allow your customers to choose how they pay, whether in a single payment or through an installment plan. Expand the avenues through which they can settle their bills – be it via phone, online, by mail, etc.
And don’t forget to explore mobile payments – a trend that not only meets customer expectations but also streamlines the payment process.
3) Short and sweet
When you’re interacting directly with clients, can you explain what you offer in 10 words or fewer? Perhaps 20? If not, it’s time to work with your team to craft a concise elevator pitch. When you have this ready, you can clearly present your value proposition when the opportunity arises.
And then online, prep straightforward and readable content. Make sure your website or digital platforms have clear descriptions, including upfront pricing.
4) Easy to accept
This part isn’t rocket science. Just include your contact information in any and all offerings – online or in-person. It should be easy to get in touch with you.
5) Follow up
It should go without saying, but once a prospect reaches out, actually respond. And quickly.
By doing so, you’re demonstrating your commitment to serve but also increasing your chances of turning them into a dedicated customer. Every interaction is an opportunity to transform casual interest into loyal enthusiasm. Make the most of it.
The summer months present a unique opportunity for businesses. With the warmer weather and a generally upbeat atmosphere, people are more inclined to make purchases. So this is the perfect time to fine tune and be creative in how you communicate your (newly improved) offerings.
We are dedicated to your Miami Metropolitan business’s success. We care just as much about your top line sales strategies, as we do your bottom line profits.
Cheering you on,
Ralf Heyer